Stealthy Health

Nutrition made easy, created by parents who’ve been there.

Born from the front lines of parenthood.

Tiny Wins began in 2012, when I was a single mom to three young, very busy boys.

Between our crazy schedule, picky appetites, and a tight budget, I relied on quick, processed foods just to get through the day and fill their bellies. But this came at a hefty price... lack of nutrition and tons of mom guilt. We tried every gummy vitamin on the market, all of which they wouldn’t eat, so I was left with a cupboard full of $30 bottles collecting dust (if I had known then what I know now about the dysfunctional state of the vitamin industry - the fillers, the synthetic isolates, the marketing over substance - I wouldn’t have given them even one.)

I searched high and low for a product I could easily add to their meals - something simple, stress-free, nourishing, and kid-approved (aka: stealthy). Something I could stir into smoothies, mac and cheese, or pancake batter without them knowing a thing. My endless searching came up empty. Now, 10+ years later, the problem still exists, so when I had the opportunity to make the vision a reality, I grabbed it.

That is how Tiny Wins was born.

Today, we are more than a product – we are a promise. A promise to parents who want to nourish their kids without the stress. Without the gross additives. Without the undigestible, man-made “vitamins” that are hidden in so many children’s products today. It’s a promise to use only ingredients recognized as safe by the FDA. A promise to make mealtime feel a little easier, much healthier, and a lot more joyful. Parents shouldn’t have to choose between convenience and nutrition.

The secret weapon for nutrition wins.

We designed Tiny Wins to be colorless, tasteless, and blend unnoticed into everyday foods—no need for pills, liquids, or battles at the table. We wanted to create an easy, effective way to boost the nutrition of meals without changing their flavor or texture.

Unlike many supplements that rely on synthetic ingredients and hidden sugars, Tiny Wins delivers real nutrition from whole fruits and vegetables. Every ingredient is 100% natural because we believe parents deserve transparency and trust in what they give their kids. Carefully crafted with the help of food scientists and rigorously tested for quality and safety, our formula provides at least 50% of the essential vitamins and minerals children need, plus added support for nutrient digestion.

Whether you’re feeding a picky eater, managing a busy schedule, or just want peace of mind that your child’s meals are a little healthier, our products are designed to fit easily into your day-to-day routine. Because every small boost adds up, and every tiny win counts.

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    Gluten Free

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    No Added Sugars

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    No Man-Made Igredients

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    Non-GMO

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    Dairy Free

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    Made in America

  • Healthy has never been so stealthy

    One scoop blends effortlessly into everything from sauces and smoothies to pudding and soups. No fuss, no flavor changes—just a simple way to make every meal more nutritious without adding extra steps to your busy day.

  • Scientist formulated, transparent ingredients

    We worked with food scientists dedicated to nutrition for the development of our formulas, and our manufacturing partners third-party test every batch for purity. Tiny Wins offers parents confidence that what’s on the label is exactly what’s in the scoop.

Most frequently asked questions

  • Every bite is a tiny win

    Tiny Wins is a vitamin-packed fruit and veggie powder (and a few other insanely healthy super-foods) sourced from only real, natural ingredients. We have two formulas, one for savory foods and one for sweeter foods, made to blend seamlessly into everyday meals. Suddenly, spaghetti, smoothies, pancakes, soup, eggs, and anything else you can think of become a nutrient powerhouse. And since it is colorless and tasteless, the kids won’t even know it's there! We call it picky proof. Our formulations are free from sugar, unnecessary fillers, and synthetic ingredients. Just real!

  • Many childhood nutrition companies engage in misleading marketing practices by presenting themselves as natural, despite incorporating synthetic ingredients or high levels of sugar. These products often contain minimal whole foods, just enough to be listed on the label. Synthetically derived vitamins lack the essential micronutrients required for children's health. Tiny Wins, however, is completely natural and free from sugar, synthetics, and harmful toxins.

  • Tiny Wins is gluten-free. The savory blend does contain tree nuts. Our products are manufactured in a facility that also processes milk, soy, wheat, egg, tree nuts, and peanuts.

  • The possibilities are endless! Spaghetti, eggs, smoothies, pancakes, ketchup, yogurt, muffins, tacos, pudding, you name it! Anything you can think of to stir in a powder works great! Your children will not detect it in the vast majority of foods.

  • You can use both products daily. Sweet in the morning, savory at night! Or vice-versa! Each 2g scoop contains at least 50% of the recommended daily allowance (RDA) of the most critical nutritional needs of children.

  • Yes, toss those gross gummies! Our 100% natural, sugar-free formulas can help ensure that your child's daily nutritional requirements are met.